Why Use Promotional Products

Promotional products are everywhere. We all have them in our homes and businesses. Have you stopped to think about how effective these items can be? They are used and appreciated by all at some point. Everyone who has one is promoting your business.

-promote goodwill/ image

-reinforce marketing of existing products, services, facilities

-recognize employee performance

-generate sales leads

-promote trade show traffic

-introduce new products, services, facilities

-stimulate employee sales performance

-stimulate employee productivity

 Technology today gives audiences a choice about whether they wish to be exposed to mass advertising. Promotional products advertising is proven to be much more effective in its unobtrusive targeted personalized approach.

Due to its useful nature promotional products tend to be kept and used leading to repeated exposure, recognition and retention of the advertiser's name and message. The use of promotional products is most effective when the target audience is specifically identified, items can then be selected to appeal to that audience creating a positive response and eliminating waste distribution.

Success Rate Facts

85% of people who received a promotional product did business with that company.

Consumers are 2.5 times more likely to have a positive opinion of promotional products over internet advertising.

Promotional products draw up to 500% more referrals than just a review.

Survey Says…

Majority of people who receive a promotional product can recall the name of the brand.

Most consumers can recall the brand on a promotional product they received in the last 2 years.

A single promotional item averages 344 impressions per month.

Majority of people can recall the messaging of a brand after receiving a promotional product.

Majority of people have an immediate reaction when they receive a promo from companies they have never heard of.

Majority of people have a more favorable impression of a brand after receiving a promotional product.

Most brands consider promotional products effective in achieving marketing goals.

A promotional product creates a more favorable impression of the advertiser.

A promotional product is a tangible item that lasts, most advertising is short-lived at best, commercials, newspapers, magazines, etc.

Your audience is targeted directly and personally for the most part, your product is being offered to exactly who you want to have it.

Cost effective and targeted advertising that leaves a lasting impression.