What are Promotional Products

Promotional products are useful and/or symbolic products which are used in advertising and communication vehicles, goodwill reminders, signs, gifts, awards, appreciation, incentives. In a broad sense, any product used to promote a business may be considered a promotional product.

Advertising Specialties

Ad specialties have these key elements:

1-Advertising or promotional message

2-place on (or with) a useful item

3-given with no strings attached

Premiums and Incentives

Give a useful item with some strings attached (buy one and get… free) and the item becomes a premium. It is considered a premium when it is offered as an incentive to produce a specific action.

Recognition Awards

Awards, plaques, service pins, trophies, award jewelry and other gifts that signify performance or honors can be categorized as recognition awards.

Business Gifts

Typically given by businesses to customers and employees, suppliers, etc. Promotional Business gifts are not typically extravagant gifts. Gift giving reasons cited by companies are to thank customers, to develop business, to recognize employee performance and longevity, because customers expect them and appreciate them.